Each group consists of leaders in similar roles so topics of interest converge and each is carefully structured to tap experience across B2B industries. Groups meet twice per year in face-to-face settings on topics selected by group members. Discussions are facilitated to focus on outcomes to create practical takeaways for participants with groups kept small so that discussions are candid, relevant and specific. Participants are also free from competition or solicitation and all discussions are confidential.
Who Should Join?
Group members are senior level and have three kinds of roles: 1) they run marketing for major lines of business within large, corporate, B2B environments or 2) they run corporate-wide marketing organizations focused on brand or customer engagement, demand generation, digital marketing, integrated marketing, or corporate marketing programs or communications or 3) they may have the title "CMO" as the marketing leader of a business or across the company.
Members define topics for discussion and often present to the group. The Leaders Council brings in outside experts and practitioners to present different perspectives or new theories. Click for a sample list of the critical challenges groups discuss.